SRM Idea Lab

Creativity is thinking new things,
innovation is doing new things

SRM Idea Lab is an award winning innovation company, with over 30 years of success designing, manufacturing and selling creative products and services globally to customers including Fortune 500 companies.

Since 1979, SRM has been a leader in developing innovative toys and products of play. Our competitive advantage comes from our commitment to our core values: “Forever 8” and “Keeping Score”.

Forever 8
Illustrates our belief in the power of imagination. At 8 years of age you believe that anything is possible. SRM Idea Lab is Forever 8.
Keeping Score
SRM keeps score by balancing our vivid imagination with research and market data to determine which ideas are most likely to produce a return.

At Toyland we turn ideas into ideal products.

Dream Big

Our Toyland division produced hundreds of toys throughout the years; taking ideas from vivid imagination to mass production. SRM continuously puts effort into being toy visionaries. Aspiring to provide toys that inspire kids to become their own innovators.

Check out some of our favorites.

Cleverness Behind Collaboration

Our Lab of Great Ideas division assists inventors, entrepreneurs, and organizations transform ideas to innovative products and services.

SRM has a proven track record in helping inventors and organizations on a consulting, joint venture or other basis in:

idea,
concept viability,
validation
understanding the industry,
target market, competition,
customers
prototyping,
product development,
market research methods
pricing,
budgeting,
financial considerations
intellectual
property
protection
distribution channels
and supply chain management
advertising,
promotion,
sales strategies

Connect

We are always interested in what you have to say. Whether providing feedback, have an idea to discuss or simply want to know more about what we do, connect with us.

Email Us

New Jersey Office

909 New Brunswick Avenue
Alpha, NJ 08865

p (610) 825-1039

Hong Kong Office

Penninsula Centre
NO 67 Mody Road
Room 1112, 11/F
Tsim Sha Tsui
Kowloon, Hong Kong

p (852) 2650-1800

Imagine-Create-Innovate

Creativity is thinking new things, innovation is doing new things

Forever 8

Keeping Score

At Toyland we turn ideas into ideal products.

Dream Big

Check out some of our favorites.

Cleverness Behind Collaboration

idea, concept viability, validation

understanding the industry, target market, competition, customers

prototyping, product development, market research methods

pricing, budgeting, financial considerations

intellectual property protection

distribution channels and supply chain management

advertising, promotion, sales strategies

Connect

New Jersey Office

Hong Kong Office

Creativity is thinking new things,
innovation is doing new things

idea,
concept viability,
validation

understanding the industry,
target market, competition,
customers

prototyping,
product development,
market research methods

pricing,
budgeting,
financial considerations

intellectual
property
protection

distribution channels
and supply chain management

advertising,
promotion,
sales strategies